Social Media 101

Each day headlines are filled with news of another new social media tool or technology. These have the promise to add great value to your firm. But, rapid technological innovation adds more work to the already busy job of law firm administrators. In this one hour lunch, we'll strip away the hype and focus on the essentials of social media that every firm must do to keep up. And, we'll explore social media strategies that will separate your firm from the others, including: best ways to encourage attorneys in your firm to get online and best practices for monitoring and engaging in the social media conversations that impact your firm and its clients.

Speaker:  Bryan Merica, IDMLOCO 
Time:  Noon - 1:15 pm
Location:  Sullivan & Cromwell • 1870 Embarcadero Road • Palo Alto
RSVP: Sarah Ferguson, Director-Professional Development
Cost (includes lunch):  *Bring your check made payable to ALA Silicon Valley Chapter 

About the speaker: 
In 2005 Bryan Merica founded IDMLOCO, a boutique digital strategy agency. Since then, IDMLOCO has become recognized as one of the leading agencies in northern California with high-profile clients from government, professional services, education and healthcare sectors. IDMLOCO develops full digital solutions including custom technology development, online ad campaigns, social media strategies and digital war rooms for crisis management situations. Before starting IDMLOCO, Bryan was a Senior Strategist at the enterprise software firm PeopleSoft. He also founded and worked with several bay area startups in the early days of the dot-com era.  Bryan started his career in management consulting, working with international consulting firms Deloitte (San Francisco) and Price Waterhouse (Los Angeles).

Sponsored by: Skyline Construction

This program qualifies for CLM recertification credit (LI).

ALASVC Chapter seminars are typically scheduled on the 3rd Thursday of the month